“I loved working with Caleb, Travis, and the crew at Monsoon. Wolfforth Methodist Church embarked on an ambitious rebranding project shortly after disaffiliating from the United Methodist Church and joining the Global Methodist Church. We chose Monsoon based on their bid for the project and positive recommendations from others in the Lubbock-area church community. Caleb and Travis sat down with me and a sizable group of clergy, staff and lay leaders from our church and walked us through their “branding exercise” – a series of difficult questions and lively discussions about our core values and who we are as a church – to inform their design of our new logo. They were gracious to accommodate many revisions of numerous logo concepts as a smaller task force explored different styles and narrowed our preferences. We landed on a design that is nearly identical to the very first concept they pitched us. I believe this is because they were in tune with our identity from the beginning and took the time to understand where we are and where we are going.”