“I’m very pleased with our new logo. I think Monsoon did a great job on capturing who we are as a church. I particularly enjoyed the Branding Exercise. We gathered stakeholders from almost every ministry in our church to participate. Caleb and Travis asked us questions about who we are, with each question forcing us to unanimously agree on one of two juxtaposing adjectives to describe our culture and identity. It was hard to arrive at consensus, but I felt like we all walked away with a better understanding of who we are. I hope to use the results of the exercise not only to build our new brand and outreach strategy but to better inform how we do ministry in every area of our church.”